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Certified Digital Marketing Specialist

  • Digital Marketing Essentials
  • Websites & Ecommerce Applications
  • WordPress Management
  • Social Media Marketing (SMM)
  • Advanced Search Engine Optimization
  • Web Analytics
  • Offpage Seo
  • Blogging Platforms
  • Digital Analytics and Footprints (Google Analytics)
  • Google My Business & Google Maps
  • Search Engine Marketing
  • Digital Marketing Automation
  • Campaign Insight Analysis
A team brainstorming digital marketing strategies.

MODULE 01 - DIGITAL MARKETING ESSENTIALS

  • Introduction to Digital Marketing
  • Traditional Vs. Digital Marketing
  • Importance of Digital Marketing
  • How did Internet Marketing work?
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors' Engagement
  • Bringing Targeted Traffic

MODULE 02 - WEBSITES & ECOMMERCE APPLICATIONS

  • What is website and different types of websites
    (e-commerce website)
  • What is domain and how to purchase a domain
  • What is a host/ssl certificate and how to purchase it?
  • How to connect a domain and host; how to install SSL certificate
  • Basics of C-panel
  • WordPress development essentials
  • Shopify - introduction to e-commerce application

MODULE 03 - WORDPRESS MANAGEMENT

  • Introduction to WordPress / installing WordPress in C-panel
  • How to install a theme?
  • Theme customization
  • How to create a page in WordPress
  • Introduction to elementor
  • How to build pages using elementor
  • Creation and uses of landing pages and contact forms
  • Permalink, footer, header

MODULE 04 - SOCIAL MEDIA MARKETING (SMM)

  • Introduction to Business Manager
  • Meta Ads Manager
  • Learning different types of campaigns and objectives
  • Meta Pixel set-up
  • Re-targeting strategies
  • Introduction to Instagram Professional account
  • How to connect Instagram and Meta and WhatsApp
  • Introduction to LinkedIn Campaign Manager
  • LinkedIn Insight Tag Setup
  • Introduction to Twitter Ads
  • Introduction to Snapchat Ads

MODULE 05 - ADVANCED SEARCH ENGINE OPTIMIZATION

  • What are Search Engines?
  • How search engine works
  • What is White and Black hat seo
  • SEO (What, Why, Types)
  • Keywords & Keyword types
  • Keyword Research
  • Google Keyword Planner
  • On-Page SEO
  • Yoast SEO
  • Meta Tags
  • Image, Video, Anchor & Content Optimization
  • All about search snippet
  • SEO Friendly Url
  • Sitemap (HTML & XML sitemap)
  • Robots.txt (Crawling, Indexing)
  • Headings and Subheadings (H1 - H6)
  • SEO Friendly Content
  • Internal & External Links Custom 404 page creation

MODULE 06 - Web Analytics

  • Introduction to Web Analytics
  • Website Audit
  • Tools of Trade
  • Competitor Analysis
  • Documentation and Reporting

MODULE 08 - BLOGGING PLATFORMS

  • BlogSpot
  • Tumblr
  • WordPress
  • Wix

MODULE 07 - OFFPAGE SEO

  • What Are Backlinks?
  • Why Are Backlinks Important?
  • How did backlink work?
  • How to analysis Backlink profile
  • What Types of Backlinks are Valuable?
  • How to identify do follow and no follow backlinks
  • Types of Backlinks
  • Article Submission
  • Image Submission
  • Video submission
  • Social bookmarking
  • Business listing
  • Forum submission
  • Blogging platforms
  • Conclusion

MODULE 07 - DIGITAL ANALYTICS AND FOOTPRINTS (GOOGLE ANALYTICS)

  • Introduction to google analytics
  • Why google analytics?
  • How google analytics works
  • Google analytics setup
  • Overview reports
  • Ip blocking
  • How to share reports
  • Audience overview
  • Google site kit tool (for wordpress website)
  • Data Analysis
  • Goals in Google Analytics
  • Ecommerce tracking setup GUIC
  • Benchmarking
  • Annotations
  • website Traffic analyzation
  • Integrations
  • Google search console
  • Google tag manager
  • Integration - GA,GSC,TM

MODULE 10 - GOOGLE MY BUSINESS & GOOGLE MAP

  • Creating Local Listing In Search Engine
  • Local SEO - GMB, Etc.
  • Google Places Setup (Including Images, Videos, Map etc.)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
  • Bing place for business
  • Open street market

MODULE 12 - DIGITAL MARKETING AUTOMATIONS

  • Pabbly
  • WhatsApp automation 03 Wati
  • Chatbots- Chat gpt,
  • Chat bot integration

MODULE 13 - CAMPAIGN INSIGHT ANALYSIS

  • Open rate,Click through rate,conversion rate,bounce rate
  • A/B Split testing, Tracking landing page
  • Analyzing Test Result,Set up your budgets

MODULE 11 - SEARCH ENGINE MARKETING

  • Introduction to Google Ads
  • Account structure
  • Types of campaigns
  • Campaign metrics
  • Search campaign
  • Keyword Research - Tricks and strategies
  • Match Types
  • Ad copy creation
  • Ad Extensions
  • Conversion Tracking
  • Ad placement
  • Shopping ads
  • Merchant centre
  • YouTube ads
  • Apps promotion
  • Local ads
  • Discovery ads
  • Smart campaigns
  • Ad Ranking & Quality
  • Types of audience segments
  • Display ads
  • Bid strategies
  • Campaign forecasting & execution
  • Remarketing campaigns
  • Ad Optimization
  • Google AdSense
  • Bing Ads

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Cyber Security can open up a wide range of career opportunities in a rapidly evolving and high-demand field.

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  • Cyber Security Educator
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