Digital Marketing – Divasprik Academy

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Certified Digital Marketing Specialist

Digital Marketing Essentials
Websites & Ecommerce Applications
WordPress Management
Social Media Marketing (SMM)
Advanced Search Engine Optimization
Web Analytics
Offpage Seo

Blogging Platforms
Digital Analytics and Footprints (Google Analytics)
Google My Business & Google Maps
Search Engine Marketing
Digital Marketing Automation
Campaign Insight Analysis

MODULE 01 - DIGITAL MARKETING ESSENTIALS

Introduction to Digital Marketing
Traditional Vs. Digital Marketing
Importance of Digital Marketing
How did Internet Marketing work?
Types of Digital Marketing
Increasing Visibility
Visitors' Engagement
Bringing Targeted Traffic

MODULE 02 - WEBSITES & ECOMMERCE APPLICATIONS

What is website and different types of websites
(e-commerce website)
What is domain and how to purchase a domain
What is a host/ssl certificate and how to purchase it?
How to connect a domain and host; how to install SSL certificate
Basics of C-panel
WordPress development essentials
Shopify - introduction to e-commerce application

MODULE 03 - WORDPRESS MANAGEMENT

Introduction to WordPress / installing WordPress in C-panel
How to install a theme?
Theme customization
How to create a page in WordPress
Introduction to elementor
How to build pages using elementor
Creation and uses of landing pages and contact forms
Permalink, footer, header

MODULE 04 - SOCIAL MEDIA MARKETING (SMM)

Introduction to Business Manager
Meta Ads Manager
Learning different types of campaigns and objectives
Meta Pixel set-up
Re-targeting strategies
Introduction to Instagram Professional account
How to connect Instagram and Meta and WhatsApp
Introduction to LinkedIn Campaign Manager
LinkedIn Insight Tag Setup
Introduction to Twitter Ads
Introduction to Snapchat Ads

MODULE 05 - ADVANCED SEARCH ENGINE OPTIMIZATION

What are Search Engines?
How search engine works
What is White and Black hat seo
SEO (What, Why, Types)
Keywords & Keyword types
Keyword Research
Google Keyword Planner
On-Page SEO
Yoast SEO

Meta Tags
Image, Video, Anchor & Content Optimization
All about search snippet
SEO Friendly Url
Sitemap (HTML & XML sitemap)
Robots.txt (Crawling, Indexing)
Headings and Subheadings (H1 - H6)
SEO Friendly Content
Internal & External Links Custom 404 page creation

MODULE 06 - Web Analytics

MODULE 08 - BLOGGING PLATFORMS

MODULE 07 - OFFPAGE SEO

What Are Backlinks?
Why Are Backlinks Important?
How did backlink work?
How to analysis Backlink profile
What Types of Backlinks are Valuable?
How to identify do follow and no follow backlinks
Types of Backlinks
Article Submission

Image Submission
Video submission
Social bookmarking
Business listing
Forum submission
Blogging platforms
Conclusion

MODULE 07 - DIGITAL ANALYTICS AND FOOTPRINTS (GOOGLE ANALYTICS)

Introduction to google analytics
Why google analytics?
How google analytics works
Google analytics setup
Overview reports
Ip blocking
How to share reports
Audience overview
Google site kit tool (for wordpress website)

Data Analysis
Goals in Google Analytics
Ecommerce tracking setup GUIC
Benchmarking
Annotations
website Traffic analyzation
Integrations
Google search console
Google tag manager
Integration - GA,GSC,TM

MODULE 10 - GOOGLE MY BUSINESS & GOOGLE MAP

Creating Local Listing In Search Engine
Local SEO - GMB, Etc.
Google Places Setup (Including Images, Videos, Map etc.)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
Bing place for business
Open street market

MODULE 12 - DIGITAL MARKETING AUTOMATIONS

MODULE 13 - CAMPAIGN INSIGHT ANALYSIS

MODULE 11 - SEARCH ENGINE MARKETING

Introduction to Google Ads
Account structure
Types of campaigns
Campaign metrics
Search campaign
Keyword Research - Tricks and strategies
Match Types
Ad copy creation
Ad Extensions
Conversion Tracking
Ad placement
Shopping ads
Merchant centre

YouTube ads
Apps promotion
Local ads
Discovery ads
Smart campaigns
Ad Ranking & Quality
Types of audience segments
Display ads
Bid strategies
Campaign forecasting & execution
Remarketing campaigns
Ad Optimization
Google AdSense
Bing Ads

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Certified Digital Marketing Specialist

MODULE 01 - DIGITAL MARKETING ESSENTIALS

MODULE 02 - WEBSITES & ECOMMERCE APPLICATIONS

MODULE 03 - WORDPRESS MANAGEMENT

MODULE 04 - SOCIAL MEDIA MARKETING (SMM)

MODULE 05 - ADVANCED SEARCH ENGINE OPTIMIZATION

MODULE 06 - Web Analytics

MODULE 08 - BLOGGING PLATFORMS

MODULE 07 - OFFPAGE SEO

MODULE 07 - DIGITAL ANALYTICS AND FOOTPRINTS (GOOGLE ANALYTICS)

MODULE 10 - GOOGLE MY BUSINESS & GOOGLE MAP

MODULE 12 - DIGITAL MARKETING AUTOMATIONS

MODULE 13 - CAMPAIGN INSIGHT ANALYSIS

MODULE 11 - SEARCH ENGINE MARKETING

Career Opportunities

There are many ways to learn BROWSE BY TEACHER

Bruno Acselrad

Bruno Acselrad

Bruno Acselrad

Bruno Acselrad

There are many ways to learn How do you want to study?

Self-paced distance learning

Study on campus

Our Learning Partners

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